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NOC Code: NOC Code: 0621a Occupation: Retail and wholesale trade managers
Occupation Description: Occupation Description:
Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. Retail and wholesale trade managers are employed by retail and wholesale sales establishments or they may own and operate their own store. Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. Retail and wholesale trade managers are employed by retail and wholesale sales establishments or they may own and operate their own store.

  • Click on any of the Essential Skills to view sample workplace tasks for this occupation.
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Table will display the Skill Level for the Noc specified
Essential Skills Essential Skills Levels
Reading Reading 1 2 3 4
Writing Writing 1 2 3 4
Document Use Document Use 1 2 3
Digital Technology Digital Technology 1 2 3
Oral Communication Oral Communication 1 2 3 4
Money Math Money Math 1 2 3
Scheduling or Budgeting and Accounting Scheduling or Budgeting and Accounting 1 2 3 4
Measurement and Calculation Measurement and Calculation 1
Data Analysis Data Analysis 1 2 3 4
Numerical Estimation Numerical Estimation 1 2 3
Job Task Planning and Organizing Job Task Planning and Organizing 1 2 3 4
Decision Making Decision Making 1 2 3 4
Problem Solving Problem Solving 1 2 3
Finding Information Finding Information 1 2 3
Critical Thinking Critical Thinking 1 2 3

  • The skill levels represented in the above chart illustrate the full range of sample tasks performed by experienced workers and not individuals preparing for or entering this occupation for the first time.
  • Note that some occupational profiles do not include all Numeracy and Thinking Essential Skills.

If you would like to print a copy of the chart and sample tasks, click on the "Print Occupational Profile" button at the top of the page.

  • Read comments and instructions on work orders, invoices and shipping forms, e.g. read comments on invoices to learn about the particulars of a sale. (1)
  • Read short notes from staff, e.g. read short messages to learn about requests for time-off and holidays. (1)
  • Read instructions and other text on labels and packaging, e.g. read instructions about the use of products on labels. (1)
  • Read brochures and other marketing materials to learn about the features and benefit of new products. (2)
  • Read letters, e.g. read customers' letters of complaint to learn about satisfaction levels and areas for improvement. (2)
  • Read notices and bulletins, e.g. read notices from Revenue Canada to learn about changes to Employment Insurance remittances. (2)
  • Read job applications and résumés, job descriptions and employee performance evaluations. (3)
  • Read a variety of newspapers and business-related magazine articles and books for professional development, e.g. read articles in magazines, such as Profit to learn about successful business practices and marketing approaches. (3)
  • Read a variety of manuals, e.g. read training manuals to learn how to operate point-of-sale equipment. (3)
  • Read regulations, e.g. read labour laws and workers' compensation legislation to learn about regulations governing wages, hours of work, statutory holidays and workplace safety. (4)
  • Read legal contracts, e.g. read purchase and lease agreements to understand the terms and conditions of the contract. (4)
  • Read research reports, economic forecasts and marketing studies, e.g. retail and wholesale trade managers read reports from the Conference Board of Canada to learn the short and medium-term economic and profitability outlook for the retail sector. (4)
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  • Write reminders and short notes, e.g. write reminders about special orders and notes on cards to thank customers. (1)
  • Enter short comments on a variety of forms, e.g. write comments on purchase orders to specify delivery requirements. (1)
  • Write email messages, e.g. write email messages to request information and confirm details of upcoming activities. (2)
  • Write memos and notices to inform employees about matters, such as upcoming training and changes to operating procedures. (2)
  • Write short reports to describe events leading to workplace accidents and steps taken afterwards. (2)
  • Write job postings and job descriptions to describe duties performed by workers and the qualifications that are required. (3)
  • Write comprehensive work procedures, e.g. write warranty claims processes to specify inspections needed, paperwork to be completed and solutions to be offered to customers. (3)
  • Write letters of reference, discipline and appraisal to detail the actions and performance of staff. (3)
  • Write business plans and applications for financing, e.g. write business plans that detail your goals and implementation plans for presentation to financiers when applying for loans. (4)
  • Write detailed reports, e.g. write reports that highlight the store's activities and outline plans for future undertakings. (4)
  • Write promotional materials, e.g. write brochures and website copy to promote products and services. (4)
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Document Use
  • Use basic assembly drawings to service point-of-sale equipment, e.g. refer to assembly drawings to learn how to replace spooled paper. (1)
  • Locate data, such as dates, sizes, codes, costs and quantities, on price tags, product labels, receipts and electronic monitors, e.g. retail and wholesale trade managers locate dress sizes on product labels. (1)
  • Complete a variety of forms including government remittances, purchase orders, packing slips, special order forms and bank deposit forms. (2)
  • Study vendor catalogues, e.g. study online catalogues to determine the availability of products and their sizes, colours and costs. (2)
  • Locate data on graphs, e.g. scan bar and pie charts to locate information about sales completed and market share achieved. (3)
  • Interpret planograms, e.g. retail and wholesale trade managers use planograms to determine how display areas are to be set-up and see the dimensions of various components. (3)
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Digital Technology
  • Operate point-of-sale equipment, such as electronic cash registers, bar scanners, scales and touch-screens to complete sales. (1)
  • Use text messaging applications to exchange information, such as shift schedules with co-workers. (1)
  • Operate hand-held devices, such as laser radio terminals, to enter data, scan bar codes and transmit information to online databases. (1)
  • Use electronic office equipment, such as printers, scanners, fax machines, copiers and postage meters. (1)
  • Use spreadsheets to record and track costs, sales, turns and stock shrinkage. (2)
  • Use databases to enter and retrieve customer information, sales and costs. (2)
  • Use communication software to exchange email with customers, suppliers and workers. (2)
  • Use social media to communicate with customers, e.g. use social media tools, such as Facebook and Twitter, to inform customers about promotions and special events. (2)
  • Use graphics software to create slide presentations for use during sales and training meetings. (2)
  • Use word processing software to write letters, performance appraisals and reports. (2)
  • Use databases to create distribution lists. (2)
  • Use the Internet to access blogs and web forums where you seek and offer advice about industry and product trends. (2)
  • Use the Internet to access meetings, webinars, training courses and seminars offered by trainers, suppliers, and associations. (2)
  • Use the Internet to access trade publications and supplier websites for information about trends, product specifications and costs. (2)
  • Use advanced features of word processing software to create newsletters, marketing materials and presentations. (3)
  • Use advanced features of spreadsheet software to create promotion and operating budgets. (3)
  • Use communication software to set up, host and attend online meetings, webinars and sales presentations. (3)
  • Use the Internet to access online banking services, e.g. access payment details and account balances by accessing websites operated by financial institutions. (3)
  • Use bookkeeping, billing and accounting software to generate financial statements, such as sales summaries and income and expense reports. (3)
  • Use bookkeeping, billing and accounting software to input inventories, costs and receivables. (3)
  • Use advanced features of project management applications to record activities, assign tasks to workers, organize lists, schedule activities, balance workloads and print reports. (3)
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Oral Communication
  • Use public address systems to announce specials and page customers and staff. (1)
  • Talk to suppliers and manufacturers to learn about delivery times and the cost of products. (1)
  • Talk with customers to discuss their needs and provide information about products, e.g. explain to customers the benefits and features of various products and services. (2)
  • Exchange information with employees and contractors, e.g. speak with bookkeepers about cash flow requirements and with salespeople about customer service strategies. (2)
  • Network with other entrepreneurs, e.g. discuss shared business interests with other small business owners at networking events and conferences. (3)
  • Discuss sales strategies with managers, e.g. discuss the outcomes of promotions with managers and brainstorm new ideas. (3)
  • Provide detailed instructions, e.g. explain sales techniques to new staff. (3)
  • Speak with dissatisfied customers, e.g. speak with customers who are unhappy with the service received to learn about their concerns and negotiate resolutions. (3)
  • Discuss job performance with staff, e.g. talk to staff about their performance and offer suggestions for improvement and encouragement as required. (3)
  • Lead meetings, e.g. lead start-of-day sales meetings to discuss concerns, motivate staff and share success stories. (3)
  • Present to large groups, e.g. present information to gatherings at Chambers of Commerce to promote your business(es) and service(s). (4)
  • Negotiate settlements and agreements, e.g. negotiate settlement terms with vendors and the cost of leasehold improvements with landlords. (4)
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Money Math
  • Handle cash, credit card, debit card and gift card transactions and provide change. (1)
  • Calculate discounts, taxes and currency exchanges. (2)
  • Calculate invoice amounts and verify totals. Calculate the direct costs of labour, professional fees, materials, supplies and permits and include provisions for profit and applicable taxes. (3)
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Scheduling or Budgeting and Accounting
  • Balance accounts at the end of a shift. (2)
  • Manage budgets for petty cash purchases. (2)
  • Prepare employee schedules. Consider time-off requests, the availability of staff and staffing requirements. (2)
  • Project wage cost for workers' compensation forms and applications. (2)
  • Calculate quantities, such as the amount of inventory needed for promotions. (2)
  • Prepare sales and inventory reports and calculate gross margins on sales. (3)
  • Calculate material requirements for large projects. (3)
  • Prepare annual operating budgets. (4)
  • Prepare bids and quotes for large projects. (4)
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Measurement and Calculation
  • Measure products, such as the length of sleeves and the thickness of lumber. (1)
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Data Analysis
  • Analyze statistics to determine sales trends and the effect of promotions. (2)
  • Calculate performance indicators, such as average sales per hour, sales per employee and sales per store. (2)
  • Analyze statistics from client surveys and other forms of research to draw conclusions about the quality of customer service. (3)
  • Analyze sales, inventory and slippage data to establish variances and losses due to spoilage and theft. (3)
  • Analyze financial data to determine turns, product demand and sales by category. (3)
  • Analyze the influence that economic growth forecasts, demographics, interest rates and construction costs will have on the demand for your products. Select data from a number of sources, organize and analyze them to ensure accurate conclusions are drawn. (4)
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Numerical Estimation
  • Estimate how many days it will take before stock will need to be reordered. (2)
  • Estimate the demand for various goods and services on a daily, weekly, monthly and seasonal basis. (2)
  • Estimate completion times for large, multiphase projects. Consider lead times, times taken to complete similar projects in the past, expected weather conditions and the availability of labour, equipment, parts and building materials. (3)
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Job Task Planning and Organizing
  • Retail and wholesale trade managers determine their own priorities and the order of tasks in light of daily events, obligations with set deadlines and overall business plans. The day's work plan is often subject to interruptions in order to resolve unforeseen problems and interact with customers as per their schedules. Retail and wholesale trade managers must often co-ordinate their own work plans with those of others, such as employees and accountants. (4)
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Decision Making
  • Decide the percentage discount to offer on damaged products. Consider the degree of damage and your company's policies. (1)
  • Select reward and disciplinary measures, e.g. select reward measures for staff members who provide exemplary customer service. (2)
  • Decide which items to stock and where to display them. Consider margins and the product's rate of turnover. (2)
  • Select staff schedules, e.g. select staff's hours of work based on scheduling needs and individual performance. (2)
  • Decide how to produce and deliver products and services to your customers. (3)
  • Set margins and sales targets, e.g. set sales targets by considering the value proposition of products, marketing budgets and effort required. (3)
  • Make hiring decisions, e.g. decide which job applicants to hire using information collected from résumés, references and job interviews. (3)
  • Decide what products and services to sell and how to market and price them. (4)
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Problem Solving
  • Discover conflicts between staff. Meet with the staff members to learn about the issue and suggest resolutions. Issue warnings and disciplinary actions in situations where conflict persists. (2)
  • Encounter equipment malfunctions, such as point-of-sale equipment that is not working. Complete the transactions manually and use other equipment. Troubleshoot the faults and fix the machines if possible. Contact equipment repairers if you cannot repair the equipment yourself. (2)
  • Discover products are out of stock. Contact suppliers and arrange for expedited delivery of the product. Workers with retail chains contact managers at other locations to arrange for in-store transfers. (2)
  • Discover deadlines cannot be met. Set priorities, mobilize resources and negotiate with customers and suppliers. (2)
  • Encounter dissatisfied customers. Speak with the customers about their concerns and attempt to negotiate resolutions by offering discounts, refunds and gift certificates, as warranted. (3)
  • Encounter product and service defects and deficiencies. Speak with staff and suppliers to determine the cause of the defects and deficiencies. Take corrective actions to prevent a similar occurrence from happening. (3)
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Finding Information
  • Locate product information, such as descriptions, application techniques, specifications, costs and availabilities by speaking with suppliers and by reviewing catalogues, brochures, price lists and information posted on manufacturers' websites. (2)
  • Locate information about the effectiveness of sales promotions by reading sales materials and by speaking with customers, co-workers and representatives employed by suppliers and manufacturers. (2)
  • Find out about job applicants by interviewing them and their references and by reading résumés and cover letters. (3)
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Critical Thinking
  • Evaluate the performance of equipment, such as refrigeration units and point-of-sale equipment. (1)
  • Evaluate the performance of staff. Consider factors, such as technical skills, their ability to work with co-workers and their customer service skills. (2)
  • Judge the condition of products being returned for refunds. Consider signs of wear and tear and the condition of packaging. (2)
  • Select suppliers. Consider factors, such as cost, quality and reputation. (2)
  • Evaluate the severity of workplace hazards and their risks. (2)
  • Evaluate the suitability of job applicants and subcontractors. Evaluate résumés, conduct interviews and review information provided by references. Consider requirements of various positions and how job candidates and subcontractors satisfy those requirements. (3)
  • Evaluate the performance of sales promotions. Consider revenues generated and the money and effort invested in marketing. (3)
  • Evaluate the quality of completed work and services. (3)
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