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OSP Occupational Profile

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NOC Code: NOC Code: 6211 Occupation: Retail First Level Managers
Occupation Description: Occupation Description:
Retail first level managers are responsible for maintaining the day-to-day operations which allow the delivery of products and services to customers. They provide guidance and leadership to staff in order to achieve the goals of the organization and those of the individuals within it. They work on-site and report to another level of management. Retail first level managers are responsible for maintaining the day-to-day operations which allow the delivery of products and services to customers. They provide guidance and leadership to staff in order to achieve the goals of the organization and those of the individuals within it. They work on-site and report to another level of management.

  • Click on any of the Essential Skills to view sample workplace tasks for this occupation.
  • Skill levels are assigned to tasks: Level 1 tasks are the least complex and level 4 or 5 tasks (depending upon the specific skill) are the most complex. Skill levels are associated with workplace tasks and not the workers performing these tasks.
  • Scroll down the page to get information on career planning, education and training, and employment and volunteer opportunities.

Table will display the Skill Level for the Noc specified
Essential Skills Essential Skills Levels
Reading Text Reading Text 1 2 3 4
Writing Writing 1 2 3 4
Document Use Document Use 1 2 3
Computer Use Computer Use 1 2 3
Oral Communication Oral Communication 1 2 3 4
Money Math Money Math 1 2
Scheduling or Budgeting and Accounting Scheduling or Budgeting and Accounting 1 2 3
Measurement and Calculation Measurement and Calculation 1
Data Analysis Data Analysis 1 2 3
Numerical Estimation Numerical Estimation 1 2
Job Task Planning and Organizing Job Task Planning and Organizing 1 2 3
Decision Making Decision Making 1 2 3
Problem Solving Problem Solving 1 2
Finding Information Finding Information 1 2 3
Critical Thinking Critical Thinking 1 2


  • The skill levels represented in the above chart illustrate the full range of sample tasks performed by experienced workers and not individuals preparing for or entering this occupation for the first time.
  • Note that some occupational profiles do not include all Numeracy and Thinking Essential Skills.

If you would like to print a copy of the chart and sample tasks, click on the "Print Occupational Profile" button at the top of the page.


Reading Text
  • Read instructions and other text on labels and packaging, e.g. read instructions about the care of fabrics on labels. (1)
  • Read short notes from staff, e.g. read short messages to learn about requests for time-off and holidays. (1)
  • Read newspaper advertisements and flyers to maintain current knowledge of trends and competitors' marketing activities. (2)
  • Read email messages and bulletins, e.g. read notices from the head office to learn about changes to operating procedures and the installation of new software. (2)
  • Read letters, e.g. read letters of praise and complaint from customers to learn about satisfaction levels and areas for improvement. (2)
  • Read a variety of manuals, e.g. read manuals to learn how to operate point-of-sale equipment. (3)
  • Read job applications and résumés, job descriptions and employee performance evaluations. (3)
  • Read legal contracts, e.g. read purchase and lease agreements to learn about the terms and conditions of contracts. (4)
  • Read regulations, e.g. read labour laws and workers' compensation legislation to learn about regulations governing items, such as wages, hours of work, statutory holidays and workplace safety. (4)
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Writing
  • Enter short comments on a variety of forms, e.g. write comments on purchase orders to specify delivery requirements. (1)
  • Write reminders and short notes, e.g. write short notes to co-workers to explain special orders and on cards to thank customers. (1)
  • Write memos and notices to inform employees about matters, such as upcoming sales promotions and changes to operating procedures. (2)
  • Write email messages, e.g. write email messages to request information and confirm the details of upcoming activities. (2)
  • Write job descriptions for new positions and write modifications to existing job descriptions. (3)
  • Write letters of discipline and performance evaluations detailing the actions and performance of employees under your supervision. (3)
  • Write reports, e.g. write reports to present the outcomes of sales promotions and recommendations for future campaigns. (3)
  • Write detailed statements for law enforcement personnel and insurance adjusters to describe events involving thefts and hostile customers. (3)
  • Write newspaper advertisements and articles for internal newsletters. (3)
  • Write detailed reports, e.g. write reports that highlight their stores' activities and outline plans for future undertakings. (4)
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Document Use
  • Locate data, such as dates, sizes, codes, costs and quantities, on price tags, product labels, receipts and electronic monitors, e.g. locate dress sizes on product labels. (1)
  • Use basic assembly drawings to service point-of-sale equipment, e.g. refer to assembly drawings to learn how to replace spooled paper. (1)
  • Study vendor catalogues, e.g. read online catalogues to determine the availability of products and their sizes, colours and costs. (2)
  • Complete a variety of forms including purchase orders, packing slips, special order forms and bank deposit forms. (2)
  • Enter and locate data in lists and tables, e.g. enter information, such as names and times, in work schedules and locate prices and mark-ups in catalogues and price lists. (2)
  • Locate data on graphs, e.g. scan bar and pie charts to locate information about sales completed and market shares achieved. (3)
  • Interpret planograms, e.g. use planograms to determine how display areas are to be set-up and see the dimensions of various components. (3)
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Computer Use
  • Use text messaging applications to exchange information, such as shift schedules, with co-workers. (1)
  • Operate point-of-sale equipment, such as electronic cash registers, bar scanners, scales and touch-screens to complete sales. (1)
  • Operate hand-held devices, such as laser radio terminals, to enter data, scan bar codes and transmit information to online databases. (1)
  • Use electronic office equipment, such as printers, scanners, fax machines, copiers and postage meters. (1)
  • Use graphics software to create slide presentations for use during sales and training meetings. (2)
  • Use accounting and retail management software to input inventories, costs and receivables and to generate sales summaries and income and expense statements. (2)
  • Use word processing software to write performance appraisals and reports. (2)
  • Use spreadsheets to record and track costs, sales, turns and stock shrinkage. (2)
  • Use the Internet to access training courses and seminars offered by trainers, suppliers, employers and associations. (2)
  • Use the Internet to access blogs and web forums where you seek and offer advice about fashion and product trends. (2)
  • Use the Internet to access trade publications and supplier websites for information about trends, product specifications and costs. (2)
  • Use communication software to exchange email with customers, suppliers and co-workers. (2)
  • Use spreadsheets to create promotion and operating budgets. (3)
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Oral Communication
  • Use public address systems to announce specials and page customers and staff. (1)
  • Talk with customers to discuss their shopping needs, e.g. explain to customers the benefits and features of various products and services. (2)
  • Discuss day-to-day operational matters with staff, e.g. discuss upcoming promotions and changes to operating procedures. (2)
  • Talk to suppliers and manufacturers to learn about products and their availabilities. (2)
  • Provide detailed instructions, e.g. explain sales techniques to new staff. (3)
  • Lead meetings, e.g. lead start-of-day sales meetings to discuss concerns, motivate staff and share success stories. (3)
  • Discuss sales strategies with managers, e.g. discuss the outcomes of promotions with managers and brainstorm new ideas. (3)
  • Speak with dissatisfied customers, e.g. speak with customers who are unhappy with the services they received to learn about their concerns and negotiate resolutions. (3)
  • Discuss job performance with staff, e.g. speak to staff about their performance and offer suggestions for improvement and encouragement as required. (3)
  • Negotiate settlements and agreements, e.g. negotiate settlement terms with vendors and the cost of leasehold improvements with landlords. (4)
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Money Math
  • Handle cash, credit card, debit card and gift card transactions and provide change. (1)
  • Calculate discounts, taxes and currency exchanges. (2)
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Scheduling or Budgeting and Accounting
  • Calculate quantities, such as the amount of inventory needed for promotions. (2)
  • Prepare employee schedules. Consider time-off requests, the availability of staff and staffing requirements. (2)
  • Balance accounts at the end of shifts. (2)
  • Manage budgets for petty cash purchases. (2)
  • Assist in the creation of marketing and operating budgets. (3)
  • Prepare sales and inventory reports and calculate gross margins on sales. (3)
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Measurement and Calculation
  • Measure products, such as the length of sleeves and the thickness of lumber. (1)
  • Measure floor spaces in order to plan the placement of display items. (1)
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Data Analysis
  • Analyze statistics to determine sales trends and the effect of promotions. (1)
  • Calculate performance indicators, such as average sales per hour, sales per employee and sales per store. (2)
  • Analyze financial data to determine turns, product demand and sales by category. (3)
  • Analyze sales, inventory and slippage data to establish variances and losses due to spoilage and theft. (3)
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Numerical Estimation
  • Estimate the length of time before stock will need to be reordered. (2)
  • Estimate the length of time needed to complete projects, such as organizing and setting up displays. (2)
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Job Task Planning and Organizing
  • Retail trade supervisors set their own priorities, taking into consideration company objectives. While they do determine the order of tasks that will lead to greatest efficiency, they face constant challenges that lead to frequent reordering of tasks. Since they handle multiple tasks simultaneously, they must be flexible and able to adjust their daily work plans. Co-ordination with others and effective time management are also important when, for example, dealing with the unannounced visit of a vendor. While most planning is short to medium range in scope, they also work with senior managers on long range planning related to business planning and budgeting. (3)
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Decision Making
  • Decide the percentage discount to offer on damaged products. Consider the degree of damage and the companies' policies. (1)
  • Decide which items to stock and where to display them. Consider margins and the product's rate of turn. (2)
  • Select reward and disciplinary measures, e.g. select reward measures for staff members who provide exemplary customer service. (2)
  • Select staff schedules, e.g. select staffs' hours of work based on scheduling needs and individual performance. (2)
  • Make hiring decisions, e.g. decide which job applicants to hire using information collected from résumés, references and job interviews. (3)
  • Set margins and sales targets, e.g. set sales targets by considering the value proposition of products, marketing budgets and effort required. (3)
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Problem Solving
  • Encounter equipment malfunctions, e.g. discover that point-of-sale equipment is not working. Complete the transactions manually and use other equipment. Troubleshoot the faults and fix the machines if possible. Contact equipment repairers if you cannot repair the equipment on your own. (2)
  • Discover conflicts between staff. Meet with the staff members to learn about the issue and suggest resolutions. Issue warnings and disciplinary actions in situations where conflict persists. (2)
  • Discover products are out of stock. Contact suppliers and arrange for expedited delivery of the product. Workers with retail chains contact managers at other locations to arrange for in-store transfers. (2)
  • Encounter dissatisfied customers. Speak with the customers about their concerns and attempt to negotiate resolutions by offering discounts, refunds and gift certificates as warranted. (2)
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Finding Information
  • Locate information about sales promotions by reading sales materials and by speaking with co-workers and representatives employed by suppliers and manufacturers. (2)
  • Locate information about the operation of point-of-sales equipment by speaking with manufacturers and suppliers and by reading instruction manuals. (2)
  • Find out about job applicants by interviewing them and their references and by reading résumés and covering letters. (3)
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Critical Thinking
  • Evaluate the performance of equipment, such as point-of-sale equipment. (1)
  • Evaluate the performance of staff. Consider their customer service skills, attitudes and sales records. (2)
  • Judge the condition of products being returned for refunds. Consider signs of wear and tear and the condition of packaging. (2)
  • Evaluate the severity of workplace hazards and risks. (2)
  • Evaluate the performance of sales promotions. Consider the revenues generated and the money and effort spent on marketing activities. (2)
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