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NOC Code: NOC Code: 6411 Occupation: Sales Representatives - Wholesale Trade (Non-Technical)
Occupation Description: Occupation Description:
Sales representatives, wholesale trade (non-technical) sell non-technical goods and services to retail, wholesale, commercial, industrial and professional clients. They are employed by establishments that produce or provide goods and services such as petroleum companies, food, beverage and tobacco producers, clothing manufacturers, motor vehicles and parts manufacturers, hotels, business services firms and transportation companies. Sales representatives, wholesale trade who are supervisors are also included in this unit group. Sales representatives, wholesale trade (non-technical) sell non-technical goods and services to retail, wholesale, commercial, industrial and professional clients. They are employed by establishments that produce or provide goods and services such as petroleum companies, food, beverage and tobacco producers, clothing manufacturers, motor vehicles and parts manufacturers, hotels, business services firms and transportation companies. Sales representatives, wholesale trade who are supervisors are also included in this unit group.

  • Click on any of the Essential Skills to view sample workplace tasks for this occupation.
  • Skill levels are assigned to tasks: Level 1 tasks are the least complex and level 4 or 5 tasks (depending upon the specific skill) are the most complex. Skill levels are associated with workplace tasks and not the workers performing these tasks.
  • Scroll down the page to get information on career planning, education and training, and employment and volunteer opportunities.

Table will display the Skill Level for the Noc specified
Essential Skills Essential Skills Levels
Reading Text Reading Text 1 2 3 4
Writing Writing 1 2 3 4
Document Use Document Use 1 2 3
Computer Use Computer Use 1 2 3
Oral Communication Oral Communication 1 2 3 4
Money Math Money Math 1 2 3
Scheduling or Budgeting and Accounting Scheduling or Budgeting and Accounting 1 2
Measurement and Calculation Measurement and Calculation 1 2 3
Data Analysis Data Analysis 1 2 3
Numerical Estimation Numerical Estimation 1 2
Job Task Planning and Organizing Job Task Planning and Organizing 1 2 3 4
Decision Making Decision Making 1 2 3
Problem Solving Problem Solving 1 2 3
Finding Information Finding Information 1 2 3
Critical Thinking Critical Thinking 1 2 3


  • The skill levels represented in the above chart illustrate the full range of sample tasks performed by experienced workers and not individuals preparing for or entering this occupation for the first time.
  • Note that some occupational profiles do not include all Numeracy and Thinking Essential Skills.

If you would like to print a copy of the chart and sample tasks, click on the "Print Occupational Profile" button at the top of the page.


Reading Text
  • Read brief text entries and notes on estimates, work orders and other forms, e.g. read notes to learn the details of a customer's request. (1)
  • Read instructions on labels and packaging, e.g. read directions for handling and mixing products, such as resins and hardeners. (1)
  • Read letters, e.g. read letters from customers to learn how satisfied they are with products and services. (2)
  • Read memos and bulletins, e.g. read bulletins to learn about changes to warranty programs and product features. (2)
  • Read catalogues, pamphlets, posters and other publications to learn about the features and benefits of various products. (3)
  • Read sales reports, e.g. read sales reports to learn about the outcomes of sales promotions and strategies for future events. (3)
  • Read a variety of manuals, e.g. read manufacturers' manuals to learn how to use the products they sell to customers. (3)
  • Read books, e.g. read self-help books to learn how to increase sales and build your clientele. (3)
  • Read trade magazines and online articles for current information about products and consumer trends. (3)
  • Read and interpret legal agreements, e.g. read contracts to learn the terms and conditions of warranties and the procedures to follow when submitting claims. (4)
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Writing
  • Enter short text passages into log books and forms, e.g. write the details of customer requests in log books. (1)
  • Write brief reminder notes, e.g. write brief notes to remind co-workers about upcoming service calls. (1)
  • Write email to co-workers, suppliers and customers, e.g. write email messages to customers to inform them that out-of-stock items have arrived and are available for pickup. (2)
  • Write letters, e.g. write letters to customers to follow up on sales calls, respond to inquiries and determine their level of satisfaction with purchases. (2)
  • Write information sheets and other marketing materials to describe the features and benefits of products and services. (4)
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Document Use
  • Observe warning signs and symbols, e.g. identify Workplace Hazardous Materials Information System (WHMIS) symbols on product labels to learn about hazards. (1)
  • Locate data on labels, e.g. view product labels to locate product numbers and specifications, such as sizes and weights. (1)
  • Enter data into lists, tables and schedules, e.g. enter stock counts into inventory control form. (2)
  • Locate data in lists and tables, e.g. locate names and contact information on customer contact lists. (2)
  • Interpret graphs, e.g. interpret line graphs and pie charts to learn about sales trends and the effectiveness of marketing campaigns. (3)
  • Study assembly drawings, e.g. study assembly drawings to understand the order in which product components are assembled. (3)
  • Complete complex forms, such as warranty claims, supply order sheets and requisition forms, by combining data from several sources. (3)
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Computer Use
  • Operate point-of-sale equipment, such as electronic cash registers, bar scanners, scales and touch-screens, to complete sales. (1)
  • Use calculators and personal digital assistant (PDA) devices to complete numeracy-related tasks, such as summing figures and calculating profit margins. (1)
  • Use bookkeeping, billing and accounting software to record financial transactions. (1)
  • Use electronic office equipment, such as printers, scanners, fax machines, copiers and postage meters. (1)
  • Use databases to enter and retrieve customer information, sales and costs. (2)
  • Use email applications to exchange information and documents with co-workers, customers, suppliers and manufacturers. (2)
  • Use databases to create mailing and distribution lists. (2)
  • Use spreadsheets to track sales and selling costs. (2)
  • Use browsers and search engines to locate product information from websites operated by suppliers and manufacturers. (2)
  • Use bookkeeping, billing and accounting software to produce sales reports. (2)
  • Use graphics software to create sales and product demonstrations. (2)
  • Use the Internet to access training courses and seminars offered by suppliers, employers and trainers. (2)
  • Use advanced features of word processing programs to write letters and produce sales reports that contain elements, such as spreadsheets and graphs, produced in other software applications. (3)
  • Use spreadsheets to create operating budgets and graph sales data. (3)
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Oral Communication
  • Talk to suppliers and manufacturers to learn about the availability of products. (1)
  • Listen to voicemail messages from co-workers and customers. (1)
  • Exchange information with co-workers, e.g. speak with co-workers to provide instruction, co-ordinate duties and exchange customer and product information. (2)
  • Exchange information with customers, e.g. talk with customers to determine their needs and explain the benefits and features of various products and services. (2)
  • Discuss sales strategies with managers, e.g. discuss the outcomes of promotions with managers and brainstorm new ideas. (3)
  • Participate in staff meetings to discuss products, promotions, customers and problems and to engage in strategic planning. (3)
  • Negotiate contracts and agreements, e.g. negotiate the terms and conditions of large, multi-year service agreements. (4)
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Money Math
  • Receive cash, cheque, credit and debit card payments and provide change. (1)
  • Calculate mark-ups, discounts and surcharges, e.g. calculate promotional discounts, environmental surcharges and mark-ups on wholesale prices. (2)
  • Calculate and verify invoice and receipt amounts. Calculate amounts for goods and services, determine discounts and surcharges and add applicable sales taxes. (3)
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Scheduling or Budgeting and Accounting
  • Record payments against various sales categories. (1)
  • Plan and create delivery schedules using information, such as times needed to manufacture and deliver products to customers. (2)
  • Calculate quantities, such as the amount of inventory needed for promotions. (2)
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Measurement and Calculation
  • Take basic measurements, e.g. measure floor spaces in order to plan the placement of display items. (1)
  • Count and sum totals, e.g. tally products for inventory counts. (1)
  • Calculate capacities, e.g. calculate the storage capacities of cargo containers. (3)
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Data Analysis
  • Compare current sales figures to projected sales figures to determine if targets will be met. (1)
  • Compare measurements of products to specifications, e.g. compare product sizes to customer specifications to ensure proper fit. (1)
  • Analyze statistics to determine sales trends and the effect of promotions. (2)
  • Analyze financial data to determine effect of promotions, turns, product demand and sales by category. (3)
  • Analyze product comparison data, e.g. use test data to determine how well different coatings perform under extreme weather conditions. (3)
  • Calculate and compare different pricing options for customers when negotiating contracts. (3)
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Numerical Estimation
  • Estimate the quantity of a product needed to meet the demand during promotions and time periods, such as holiday seasons. (2)
  • Estimate the length of time before stock will need to be reordered. (2)
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Job Task Planning and Organizing
  • Sales and account representatives, wholesale trade (non-technical), cultivate new clients, promote sales to existing clients and perform sales-related administrative duties. Their work priorities flow from the demands of their customers and from sales targets. Some sales and account representatives - wholesale trade (non-technical) collaboratively establish sales quotas with their sales managers, while others individually establish them, subject to their sales managers' approval. Within this framework, they work independently and have complete control over planning and organizing their job tasks to meet sales objectives. This involves co-ordinating their schedule with those of their clients and others, such as suppliers and factory representatives. (4)
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Decision Making
  • Decide whether a product is appropriate for sale, e.g. decide to remove products that do not meet quality standards. (1)
  • Decide the percentage discount to offer on overstocked or damaged products. (2)
  • Decide which items to stock and where to display them. Consider margins and the product's rate of turn. (2)
  • Decide to respond to calls for tenders. Consider the firm's ability to meet the specifications called for and profit margins. (3)
  • Decide how to identify new customers and new products. Consider marketing opportunities and consumer trends. (3)
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Problem Solving
  • Encounter unsatisfied customers. Speak with customers to determine why they are dissatisfied and offer solutions and settlements. Investigate the causes of complaints to determine how to prevent similar incidents from occurring. (2)
  • Discover that clients' cheques are returned due to insufficient funds. Contact the customer to inform them of the situation and make arrangements to collect the money owed. (2)
  • Discover products are out of stock. Contact suppliers and arrange for expedited deliveries and in-store transfers. (2)
  • You have missed sales targets. Analyze the marketing plans to identify factors that contributed to the shortfall and develop strategies to increase sales. (3)
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Finding Information
  • Learn about products by reading trade magazines and promotional materials and by speaking with factory representatives, suppliers, customers and co-workers. (2)
  • Locate information about the success of sales promotions by reading sales reports, viewing statistics and speaking with co-workers and customers. (2)
  • Learn about competitors' products by reading their promotional materials and visiting their websites and store locations. (3)
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Critical Thinking
  • Evaluate the condition of products. Consider signs of use, damage and wear. (1)
  • Judge the condition of products being returned for refunds. Consider signs of wear and the condition of packaging. (2)
  • Evaluate the features, benefits and costs of products relative to the features, benefits and costs of similar products. (3)
  • Evaluate the performance of sales promotions. Consider how much revenue was generated and the money and effort spent on marketing activities. (3)
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