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NOC Code: NOC Code: 6431 Occupation: Travel Counsellors
Occupation Description: Occupation Description:
Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains. Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains.

  • Click on any of the Essential Skills to view sample workplace tasks for this occupation.
  • Skill levels are assigned to tasks: Level 1 tasks are the least complex and level 4 or 5 tasks (depending upon the specific skill) are the most complex. Skill levels are associated with workplace tasks and not the workers performing these tasks.
  • Scroll down the page to get information on career planning, education and training, and employment and volunteer opportunities.

Table will display the Skill Level for the Noc specified
Essential Skills Essential Skills Levels
Reading Text Reading Text 1 2 3
Writing Writing 1 2 3
Document Use Document Use 1 2 3
Computer Use Computer Use 1 2 3
Oral Communication Oral Communication 1 2 3
Money Math Money Math 1 2 3
Scheduling or Budgeting and Accounting Scheduling or Budgeting and Accounting 1 2 3
Measurement and Calculation Measurement and Calculation 1 2
Data Analysis Data Analysis 1 2
Numerical Estimation Numerical Estimation 1 2 3
Job Task Planning and Organizing Job Task Planning and Organizing 1 2 3
Decision Making Decision Making 1 2 3
Problem Solving Problem Solving 1 2 3
Finding Information Finding Information 1 2 3


  • The skill levels represented in the above chart illustrate the full range of sample tasks performed by experienced workers and not individuals preparing for or entering this occupation for the first time.
  • Note that some occupational profiles do not include all Numeracy and Thinking Essential Skills.

If you would like to print a copy of the chart and sample tasks, click on the "Print Occupational Profile" button at the top of the page.


Reading Text
  • Read memos sent by airline offices about new fares and schedule changes. (1)
  • Read information sheets providing the terms and conditions of tours. (2)
  • Read travel insurance policies in order to explain them to clients. (3)
  • Read procedures manuals used by the company or agency to guide the handling of such matters as ticketing and refunds. (3)
  • Read trade magazines and newsletters to learn about developments in the travel industry. (3)
  • Read catalogues, brochures and guides from travel companies, government travel bureaus, hotels and resorts to learn about destinations which might be of interest to clients. (3)
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Writing
  • Take telephone messages for office staff and jot reminder notes. (1)
  • Write letters to clients and travel companies to provide information or explain problems. (2)
  • Write itineraries for clients in a standard format. (2)
  • Complete booking and reservation forms. (2)
  • Write descriptions of tours for an annual catalogue of events. (3)
  • Write promotional materials, such as information sheets or flyers, to highlight special events. (3)
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Document Use
  • Read lists for information, such as lists of tour companies and hotels. (1)
  • Read signs and promotional posters in the office. (1)
  • Refer to maps in order to provide information to clients about destinations or routes. (2)
  • Read forms, such as application forms for youth hostel cards and reservations forms. (2)
  • Read airline tickets and invoices. (2)
  • Enter information on forms, such as client booking forms which record clients' destinations, fares and payments. (2)
  • Read graphs, such as graphs showing the temperature of various cities in each month. (2)
  • Read a variety of schedules, such as schedules for ferries, airlines and trains, as well as their own work schedules. (2)
  • Refer to tables, such as insurance tables which show the costs of different levels of coverage. (3)
  • Interpret scale drawings, such as the layout of cruise ships. (3)
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Computer Use
  • Use computer applications. For example, use computerized ticketing systems. (2)
  • Use bookkeeping, billing and accounting software. For example, enter the amounts on invoices. (2)
  • Use word processing. For example, type itineraries for customers. (2)
  • Use a database. For example, enter and access information on tours and clients. (2)
  • Use a spreadsheet. For example, produce tables showing services and prices of hotels and tours. (3)
  • Use communications software. For example, use the Internet to find information on a particular travel destination. (3)
  • Use graphics software. For example, lay out promotional materials. (3)
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Oral Communication
  • Interact with couriers who are picking up or delivering air tickets or promotional brochures. (1)
  • Communicate with service personnel who come to maintain or update computer systems in the office. (1)
  • Interact with clients to discuss vacation packages, insurance coverage and costs of travelling to various locations. (2)
  • Communicate with co-workers to co-ordinate activities, share knowledge gained from suppliers and discuss ways of solving problems which have come up when planning itineraries. (2)
  • Talk to supervisors to receive instructions, exchange information and plan work activities. (2)
  • Present information on travel destinations at meetings or theme events held to attract new customers. (3)
  • Discuss and negotiate details of tours with tour operators, airline personnel, car rental agencies and hotel staff. (3)
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Money Math
  • Accept cheques from clients and issue receipts. (1)
  • Calculate prices taking into account the exchange rate between currencies. (2)
  • Calculate commissions on sales to ensure you have been properly recompensed by suppliers. (2)
  • Calculate clients' bills for travel services purchased, including taxes and discounts. (3)
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Scheduling or Budgeting and Accounting
  • Schedule itineraries for clients, taking into account time zones and the amount of time required to make transportation connections. (2)
  • Compare the various price components of trip packages to ensure that the client will get the best price. These comparisons may be complex since packages do not always have similar features. (3)
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Measurement and Calculation
  • Measure text when laying out pages for printing. (1)
  • Take measurements from a scale map to determine the distance to a destination. (2)
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Data Analysis
  • Count various types of services used, such as day trips, cruises and bus tours, and calculate monthly averages by user groups. (2)
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Numerical Estimation
  • Estimate the price of a trip for a client who is looking for a general idea of costs. (1)
  • Estimate the amount of time involved in setting up a group vacation package. (2)
  • Estimate the cost of a vacation for a customer. Use discount information, information given by the client, the travel wholesaler and airline. The consequence of a significant error could be a loss of business or a very dissatisfied client. (3)
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Job Task Planning and Organizing
  • Travel counsellors' job tasks are customer driven. They prioritize tasks taking into account the number of customers to serve, the complexity of the services to be provided and the urgency of the clients' travel needs. Travel counsellors respond to frequent interruptions from phone calls, walk-in clients and sales representatives. Their work plan must be integrated with the work plan of colleagues and managers. (3)
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Decision Making
  • Decide which tour companies are most likely to offer services appropriate to the customers. (1)
  • Decide what routes to recommend to clients seeking information for a road trip. The decision is based on whether the clients are seeking a quick trip to their destination or a scenic route. (2)
  • Decide which hotels to contact when seeking accommodation for clients and which hotels to recommend. (2)
  • Decide on the sequencing of tasks which will lead to meeting the needs of all clients within appropriate time frames. (3)
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Problem Solving
  • A client arrives at a destination and finds that the ordered rental car is not waiting or the hotel has no record of a reservation. Refer to the registration card for confirmation numbers and call directly to booking agents for assistance. (1)
  • A malfunction has occurred with the computerized ticketing machines which print airline tickets. Call a customer support line if all efforts to print the tickets fail. (1)
  • A tour abroad has been cancelled because of too few registrants but several customers still want to go. Call other tour suppliers and investigate whether these companies can provide comparable services on a last minute basis. (2)
  • An airline has changed its schedule, complicating connections between flights. Call other airlines to see if routing can be improved using another carrier. (2)
  • A price recently quoted to a customer has increased by the time the customer arrives to put down a deposit. Call suppliers to convince them to accept the previously quoted lower price and failing that, may offer own discount on other related services. (3)
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Finding Information
  • Refer to manuals for information on airline pricing and scheduling. (1)
  • Contact hotel and tour personnel directly to find out about space availability and pricing. (1)
  • Use computer to find information on specific destinations, supplementing print information on hand in the office. (2)
  • Obtain, analyse and filter information about destinations and flights received from travel salespersons, wholesaler representatives and travel companies. Compare rates between companies to make the best choice for the clients. (3)
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